Navigating Rapid Growth and Supply Chain Disruptions at Love Amethyst Rose
Impact
- Co-founded and navigated a boutique jewelry business, Love Amethyst Rose.
- Developed a meme generator app and email funnel, boosting ad testing and customer communication.
- Crafted high-performing Facebook ads, contributing to a $30k peak sales month.
- Managed a COVID-19-induced pivot, creating a comprehensive customer support system.
- Strategically transitioned the business model to digital courses, ensuring survival and reputation.
- Led key decisions, including workforce downsizing, during tough business conditions.
Project Overview
Love Amethyst Rose, a boutique that specializes in Eastern Spiritual Bead Jewelry, offered an array of diverse and dynamic challenges during my tenure as a co-founder. A compelling brand story, precise audience targeting via Facebook insights, funding procurement, and team management were just some of the crucial responsibilities I undertook. Additionally, I spearheaded various technical aspects such as website management and feature enhancements to better our customer experience.
Technology
Case Study
Tackling the Pandemic: A Paradigm Shift
The advent of COVID-19 triggered several challenges, most notably supply chain disruptions and unreliable shipping. I strategized and developed an all-inclusive support infrastructure comprising a dedicated customer help website, auto-responder emails for shipping delay concerns, and a ticketing system that prioritized inquiries based on their status and urgency.
Given the persistent supply chain challenges and escalating inventory costs, our business model evolved from selling handmade jewelry online to offering digital courses and webinars. This transition enabled our customers to make their own jewelry at home. Though this shift entailed some hard decisions, including layoffs, it was a decisive move that ensured our business’s survival and reputation restoration.
Valuable Insights: Lessons From the Journey
- When possible, choose digital products to minimize the risks associated with uncontrollable fulfillment processes.
- Prioritize sustainable profitability by focusing on a compact customer base and ensuring swift delivery, thereby encouraging repeat purchases, positive reviews, and shares. Validate your existing fulfillment process under stress before scaling up.
- Leverage free offers and email opt-ins as a cost-effective tool for driving sales. This tactic, paired with the introduction of digital products like webinars and eBooks, proved to be an effective strategy for incentivizing email opt-ins without additional overhead.
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